In the vibrant world of Nollywood, where stories of resilience, family bonds, and cultural heritage often take centre stage, the premiere of TARE stands out as a beacon for Niger Delta talent. Held on 19 October 2025 at the prestigious EbonyLife Place in Victoria Island, Lagos, this event not only celebrated a compelling family drama but also spotlighted the region’s rich storytelling traditions. GbaramatuVoice, a prominent media outlet dedicated to amplifying voices from the Niger Delta, provided extensive coverage through red-carpet interviews and exclusive highlights, underscoring the film’s deep roots in Delta’s riverine communities. As the film gears up for its nationwide cinema release on 24 October, its premiere has sparked conversations about authentic representation in Nigerian cinema.
TARE, an emotional family drama, delves into themes of estranged relationships, love, sacrifice, and unwavering resilience amid the challenges of oil-impacted communities. Set against the backdrop of the Niger Delta’s waterways, the story follows a narrative that resonates with the region’s real-life struggles—environmental degradation, economic hardships, and the unyielding spirit of its people. Executive producer Tracy Obahor, whose debut project this marks a significant milestone, emphasised the importance of family unity in her red-carpet remarks: “Whatever happens, do not leave your family, especially if you have a good one.” Directed by Okechukwu Oku and Sir Stanley Obi, and distributed by Blue Distribution Film Company, the film promises a blend of heartfelt drama and cultural authenticity that has already garnered praise from early viewers.
GbaramatuVoice’s coverage brought the event to life, capturing the glamour and cultural pride on display. Their live reports from the red carpet featured interviews with key cast members, highlighting how TARE weaves Ijaw heritage into its storyline. For instance, the outlet shared exclusive moments with actors like Babatunde O’Riley and Nonso Bassey, who discussed the film’s portrayal of Delta’s indigenous lifestyles. One highlight was the celebration of Ijaw culture, with attendees donning traditional attire that evoked the Niger Delta’s vibrant heritage. This focus aligns with GbaramatuVoice’s mission as the “Voice of the Niger Delta,” often championing stories that reflect the region’s complexities beyond stereotypes of conflict and oil spills.
The cast delivered standout performances that have critics buzzing. Mercy Aigbe’s raw and powerful portrayal has been hailed as one of her best, bringing depth to a character navigating familial turmoil. Tobi Bakre steps into an indigenous role, a refreshing departure from his usual characters, showcasing the versatility of Niger Delta talent. Wunmi Toriola shines in a subtle yet strong motherly role, adding emotional layers to the narrative. Emerging stars like child actor Chukwuemeka Elijah, who plays Layefa, and BabaRex as Timothy, embody the film’s themes of innocence and endurance in oil communities. Nigerian singer Victor AD made a notable appearance to support Obahor, adding star power to the event and drawing attention from music and film enthusiasts alike.
What makes TARE particularly engaging is its departure from conventional Nollywood tropes. Reviewers have praised the production design, cinematography, and original storyline set in atypical locations—think misty Delta creeks rather than urban Lagos high-rises. One commentator noted the film’s avoidance of overused slow-motion action scenes, opting instead for grounded, realistic sequences that enhance its authenticity. This approach has sparked excitement, with social media abuzz about the trailer’s suspenseful build-up, teasing just enough to hook audiences without spoilers. As film enthusiast Damilola Mafe shared after the premiere, “It was an impressive cinema debut… the energy and looks were on point.”
The premiere’s significance extends beyond entertainment; it represents a cultural milestone for the Niger Delta. In a region often portrayed through lenses of militancy or environmental woes, TARE offers a narrative of hope and familial strength. GbaramatuVoice’s involvement amplifies this, positioning the film as a platform for Delta indigenes to reclaim their stories. Commentators like Tolu Ogunlesi have lauded the “really good acting” and unexpected plot twists, suggesting TARE could inspire more region-specific productions. Industry experts argue that such films foster economic growth in Nollywood’s emerging Delta hub, where local talent is increasingly recognised.
Yet, challenges remain. Nollywood’s competitive landscape demands sustained support for indigenous stories to thrive. Obahor’s venture, backed by a star-studded cast, signals progress, but broader investment in Niger Delta creatives—through scholarships and infrastructure—could propel more such successes. As one attendee reflected, the film’s raw emotion and cultural nods make it a “masterpiece” worth watching.
In conclusion, the TARE premiere, vividly captured by GbaramatuVoice, is more than a red-carpet affair—it’s a testament to the Niger Delta’s untapped cinematic potential. With its heartfelt exploration of family and resilience, the film invites audiences to see the region anew. As it hits cinemas on 24 October, expect TARE to spark dialogues on cultural representation, proving that Niger Delta stories deserve the spotlight. For those in Lagos or beyond, this is one premiere highlight that promises to resonate long after the credits roll.
